Talent Acquisition
So what exactly do we mean by the term
Talent Acquisition?
Well, just as Customer Acquisition describes the overall
strategic process around identifying market sectors,
targeting client prospects, running direct marketing
campaigns, selling and receiving the order (i.e. acquiring
a new customer), so Talent Acquisition involves all
the sub-processes around finding, attracting and engaging
highly talented individuals into your organisation.
Historically organisations have not treated the recruitment
process as one of strategic importance, but latterly
many are now waking up to the reality that the world
has changed dramatically. No more can the organisation
pick and choose between several great candidates for
one position. Several changes in our connected world
has tipped the scales in favour of the highly talented
individual looking for a new opportunity.
Firstly, of course, there is the internet. Never before
in the history of humankind, has there been such an
enabling technology. Candidates can now advertise their
desire to change jobs within minutes of making the decision
and receive enquires about their talents within hours.
Potentially, it is feasible that a high quality employee
of yours, having received the final 'straw which broke
the camels back' (bad appraisal, inappropriate negative
response from boss, extra workload stress etc.) can
post their CV/Resume up on a particular jobs board at
midday today, receive three interested requests for
contact with third party recruiters or headhunters within
hours, be interviewed for an outstanding role (at one
of your competitors) tomorrow, receive an offer in writing
the following day and resign that afternoon (within
2 days). Scary, isn't it?
But if the internet has enabled this process for candidates,
it has also brought significant advantages for organisations.
Now organisations can go direct to the candidate market,
thereby cutting the time it takes to find the right
people, whilst dramatically reducing their recruitment
costs.
However, simply posting up jobs on various jobs boards
is not the answer.
Instead, based on all the research we have compiled
over the last 18 months, we believe that Talent Acquisition
needs to be addressed at the most senior levels within
all organisations - big or small, public or private.
This means that Talent Acquisition needs to fit 'hand
in glove' with your overall organisational strategy.
It needs to have the appropriate level of resources
behind it; it needs to be monitored and reported on
at all board meetings and it needs to involve many people
within the organisation who attribute to it the importance
that the organisation requires.
But don't despair, given the correct focus we can help
ensure that your organisation becomes an 'employer of
choice' in this brave new world.
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